The beloved Chiikawa characters are here to add charm to your Setsubun celebrations! The official Chiikawa Market has unveiled the latest addition to their lineup: Setsubun!! Chiikawa Mascot Plushies. These adorable plush keychains, themed around the Japanese holiday Setsubun, feature Chiikawa, Hachiware, and Rabbit dressed as cute oni (demons). Priced at ¥1,870 (Approximately $14 USD) each, they are available starting January 2025.
What is Setsubun?
Setsubun is a traditional Japanese holiday celebrated on the eve of Risshun (the start of spring). A key tradition involves throwing roasted soybeans (mamemaki) to drive away evil spirits and bring in good fortune. The Chiikawa plushies perfectly embody the spirit of this festival with their playful, oni-themed designs.
Plush Details and Designs
The Setsubun!! Chiikawa Mascot Plushies come in three designs, each representing one of the main characters:
- Chiikawa:
- Wears a pink oni horn, matching its soft, lovable personality.
- Holds a handful of roasted soybeans, ready for mamemaki.
- Dimensions: H115 × W80 × D65 mm (Approximately 4.5 × 3.1 × 2.6 inches).
- Hachiware:
- Adorned with a blue oni horn for a unique and playful look.
- Also holds roasted soybeans, capturing the Setsubun tradition.
- Dimensions: H120 × W80 × D65 mm (Approximately 4.7 × 3.1 × 2.6 inches).
- Rabbit:
- Features yellow oni horns and carries a festive ehomaki roll in its mouth, symbolizing prosperity.
- Its comical and endearing expression is a standout feature.
- Dimensions: H135 × W115 × D90 mm (Approximately 5.3 × 4.5 × 3.5 inches).
Each plush is soft and compact and includes a keychain loop, making them perfect as bag charms or collectibles.
Why These Plushies Are a Must-Have
The Setsubun!! Chiikawa Mascot Plushies are more than just adorable—they’re a playful nod to Japanese culture. As a long-time fan of seasonal collectibles, I can confidently say these plushies bring a fresh, lighthearted take on traditional themes. The oni costumes are delightfully detailed, and the small touches, like the soybeans and ehomaki, make them both culturally meaningful and irresistibly cute.
These plushies are perfect for Chiikawa fans, collectors of Japanese-themed items, or anyone looking for a fun way to celebrate Setsubun. They’re also thoughtful gifts for friends or family, especially those who appreciate seasonal traditions.
Availability
The Setsubun!! Chiikawa Mascot Plushies are available through Chiikawa Market’s online store. They’re expected to sell quickly with their affordable price and high-quality design. Be sure to grab your favorite characters before they’re gone!
Product Details:
- Name: Setsubun!! Chiikawa Mascot Plushies
- Characters: Chiikawa, Hachiware, Rabbit
- Dimensions:
- Chiikawa: H115 × W80 × D65 mm (4.5 × 3.1 × 2.6 inches)
- Hachiware: H120 × W80 × D65 mm (4.7 × 3.1 × 2.6 inches)
- Rabbit: H135 × W115 × D90 mm (5.3 × 4.5 × 3.5 inches)
- Price: ¥1,870 each (Approximately $14 USD)
- Release Date: January 2025
Design and Special Features:
- Cute oni-themed costumes inspired by the Japanese Setsubun tradition.
- Soft, plush material with a keychain loop for easy attachment.
- Includes charming details like soybeans and ehomaki.
Conclusion:
Celebrate Setsubun in style with the Setsubun!! Chiikawa Mascot Plushies. These adorable oni-themed collectibles bring the joy of Japanese tradition into your hands. Whether you’re a Chiikawa fan or just looking for a fun seasonal keepsake, these plushies are the perfect way to welcome good fortune and banish lousy luck!
