
Japanese toy titan Medicom Toy is launching its fresh ANIMATION SOFVI MUSEUM (ASM) line, kicking things off with two iconic entries from the beloved *Neon Genesis Evangelion: New Theatrical Edition* saga: the EVANGELION Unit-02 and the EVANGELION Unit-00 (Custom). These pieces are slated for an August 2026 release, each carrying a reference price of 19,800 Japanese Yen (approximately $127 USD).
Crafted under the skilled hands of sculptor HaRu, these ASM soft vinyl models beautifully translate the distinctive Evangelion aesthetic into a ~10-inch (approx. 25 cm) format. The design choice is clearly a nod to the classic sofubi tradition, stripping away superfluous detail to highlight the core silhouette and vibrant, character-defining color schemes. It’s a fascinating study in how complex mecha designs can be distilled into simpler, yet instantly recognizable, forms that evoke a sense of nostalgia while still feeling fresh.
ASM EVANGELION Unit-02

The EVANGELION Unit-02 immediately strikes with its signature crimson hue, a bold statement that reflects the unit’s aggressive and often volatile nature. HaRu’s sculpt maintains the powerful, almost predatory stance of Unit-02, even with the softened lines inherent to soft vinyl. The contrast between the matte finish of the main body and the subtle sheen on specific armor plates is a testament to Medicom Toy’s quality control, adding depth without disrupting the retro charm. This piece effectively captures the Unit-02’s dynamic energy, translating its on-screen ferocity into a static, yet potent, display item.

ASM EVANGELION Unit-00 (Custom)

In stark contrast, the EVANGELION Unit-00 (Custom) presents a more grounded, utilitarian presence. The yellow-orange palette, while bright, carries a sense of stoicism and readiness, fitting for Rei’s iconic unit. The ‘Custom’ designation is subtly reflected in the slightly more robust, less angular lines compared to earlier Unit-00 iterations, suggesting enhanced capabilities. The soft vinyl medium allows for a smooth, uninterrupted surface that emphasizes the unit’s humanoid form, a key aspect of Evangelion design. The clean color separation and precise application of the accent colors demonstrate a high standard of craftsmanship, making this piece a refined representation of Unit-00’s evolving role.

Both figures exemplify Medicom Toy’s ability to blend high-fidelity character reproduction with the unique tactile and visual appeal of soft vinyl. The ASM line aims to elevate these anime icons into collectible art pieces, and these Evangelion units certainly achieve that. They stand as a testament to HaRu’s skill in reinterpreting established designs through a distinct artistic lens, providing a compelling option for collectors seeking something beyond the typical articulated or static PVC figure. The commitment to capturing the essence through simplified forms offers a refreshing take on these beloved mechanical titans, positioning them as excellent examples of contemporary sofubi craftsmanship.
The Collector’s Survival Guide: How to Justify This
The Collector Math: Look, at 19,800 JPY each, releasing in August 2026, you’re not just buying a figure; you’re investing in two future moments of pure, unadulterated joy. By reserving these EVANGELION Unit-02 and Unit-00 (Custom) pieces now, you’re essentially pre-paying for happiness that will arrive just in time for your summer 2026 self. Think of it as a joy-futures contract, where the payout is the tangible manifestation of your unwavering devotion to *Evangelion* and superior taste in collectible art. The cost isn’t for the plastic, it’s for the curated anticipation and eventual display glory.
How to tell your wife: “Honey, this isn’t just a ‘toy,’ it’s a critical component of a cultural heritage preservation project. These ASM Evangelion figures, especially Unit-02 and Unit-00 (Custom), are a new artistic interpretation of one of the most significant anime franchises in history. Medicom Toy and HaRu are literally creating museum-grade pieces – it’s right there in the ‘ANIMATION SOFVI MUSEUM’ name! This is about celebrating artistic interpretation and ensuring such iconic designs are immortalized in a unique medium. It’s an investment in art, darling, and a modest one at around $127 each, for pieces of this caliber and future significance.”
How to tell your parents: “Mom, Dad, you know how much I appreciate art and history? Well, Medicom Toy has launched this new ‘Animation Sofvi Museum’ series, and these Evangelion pieces, specifically Unit-02 and Unit-00 (Custom), are essentially sculptures. They represent a unique artistic style known as ‘sofubi,’ which dates back decades. It’s a way for artists like HaRu to reinterpret modern characters like these ~10-inch Evangelions into a more traditional, tactile form, bridging different eras of popular culture. It’s not just entertainment; it’s a cultural artifact, a conversation starter about design evolution, and frankly, a much more substantial piece than those little plastic army men I collected as a kid.”
How to tell your kids: “Alright, listen up, because this is important. Your old man is getting something truly special in 2026: these awesome EVANGELION Unit-02 and Unit-00 (Custom) figures. See how cool they look? These aren’t just any figures; they’re made of ‘soft vinyl,’ a super unique material that gives them a really distinct, retro feel, like the toys from way, way back. Medicom Toy made them for something called the ‘Animation Sofvi Museum,’ meaning they’re like art pieces that tell the story of a legendary giant robot show. One day, you might get to inherit these ~10-inch beauties, and you’ll understand why having something tangible, something that connects you to an incredible story, is so much cooler than just pixels on a screen.”
These ASM Evangelion figures by HaRu are not merely collectibles; they are a sophisticated homage, skillfully translating the complex pathos of *Evangelion* into the deceptively simple charm of soft vinyl. They promise to be standout pieces that resonate with both dedicated fans and connoisseurs of unique art toy aesthetics.
🟢 Product Specifications 🟢
✅ Official Titles: ASM エヴァンゲリオン2号機, ASM エヴァンゲリオン零号機(改)
✅ Manufacturer: Medicom Toy
✅ Series: ANIMATION SOFVI MUSEUM (ASM)
✅ Source Material: *Neon Genesis Evangelion: New Theatrical Edition*
✅ Characters: EVANGELION Unit-02, EVANGELION Unit-00 (Custom)
✅ Sculptor: HaRu
✅ Height: Approximately 25 cm (approx. 10 inches)
✅ Material: Soft Vinyl (Sofubi)
✅ Reference Price: Each 19,800 JPY (tax included, approx. $127 USD)
✅ Scheduled Release: August 2026
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