LEGO House Exclusive I Love Billund Set 40507 Unveiled

The LEGO Group’s revered LEGO House exclusive lineup is set to gain another distinguished member: the highly anticipated set number 40507, titled “I ❤️ Billund.” The playful, brick-built heart prominently displayed on the packaging immediately signals a charming and heartfelt tribute. This particular release is slated to become available for purchase starting March 1, 2026, exclusively at LEGO House, carrying a suggested retail price of 749 Danish Krone (DKK), which currently converts to approximately $105 USD.

Comprising 1404 pieces, the “I ❤️ Billund” set stands as an undeniable romantic homage from the LEGO Group to Billund, Denmark, the fertile ground where the iconic LEGO brick first took root. This architectural tableau masterfully captures several quintessential landmarks: the vibrant LEGO House, the beloved Legoland Billund theme park, LEGO’s corporate headquarters known as LEGO Campus, the symbolic LEGO System House which embodies the brand’s foundational play philosophy, and even the historical residence of LEGO Group founder, Ole Kirk.

Beyond the engaging build of the LEGO House itself, a particularly endearing detail within the model is the inclusion of a miniature LEGO baby figure. This charming addition is widely interpreted to represent the colossal, oversized LEGO Minifigure that graces the entrance of the actual LEGO Campus, injecting a dose of playful realism into the scene. Notably, this set deviates from the customary black display base, opting instead for a clean white border. This subtle design choice offers a refreshingly light and bright visual aesthetic, setting it apart from many other architectural models and underscoring its unique status as a celebratory piece.

The Collector’s Survival Guide: How to Justify This

The Collector Math: Listen, 1404 pieces for 749 DKK (approximately $105 USD) in a LEGO House exclusive? That’s about 7.5 cents per piece, which is practically a philanthropic gesture for an architectural set with this level of historical reverence. This isn’t just any set; it’s a Billund tribute, featuring five iconic landmarks and that exquisite white base border, signaling a true collector’s piece and a shrewd investment in plastic history.

How to tell your wife: Darling, this isn’t merely another LEGO set; it’s a meticulously crafted architectural homage to Billund, the very birthplace of the LEGO phenomenon. Consider it a three-dimensional historical document, a sophisticated display piece capturing the essence of innovation with landmarks like the original LEGO House and Ole Kirk’s residence. Its exclusivity ensures it transcends the ephemeral nature of a typical purchase, becoming a curated art object rather than a casual acquisition.

How to tell your parents: You both instilled in me an appreciation for heritage and ingenuity, and that’s precisely what this ‘I ❤️ Billund’ (40507) LEGO set represents. It’s more than just a model; it’s a miniature museum honoring the roots of an internationally recognized brand, showcasing the founder’s home and the birthplace of the LEGO System. It’s an educational narrative in plastic, celebrating Danish innovation and the very spirit of creativity.

How to tell your kids: Alright team, gather ’round! In 2026, we’re getting something truly special: the 40507 ‘I ❤️ Billund’ LEGO set. This isn’t just a toy; it’s a portal to the actual town in Denmark where LEGO began! We’ll be building tiny versions of the amazing LEGO House, the Legoland park, and even a miniature LEGO baby figure, all from these 1404 pieces. It’s like having a secret map to where all our favorite bricks come from, right here on the shelf!

This “I ❤️ Billund” set, with its compelling architectural scope and the fresh white baseplate, presents a rare blend of nostalgic tribute and refined display aesthetics. It undeniably earns its place for anyone who appreciates the deep history and foundational impact of the LEGO brand.

🟢 Product Specifications 🟢

✅ Manufacturer: LEGO
✅ Product Name: I ❤️ Billund
✅ Product Number: 40507
✅ Release Date: March 1, 2026
✅ Suggested Retail Price: 749 DKK (approx. $105 USD)
✅ Parts Count: 1404 pieces
✅ Exclusivity: LEGO House Exclusive
✅ Material: ABS Plastic
✅ Featured Landmarks: LEGO House, Legoland Billund, LEGO Campus, LEGO System House, Ole Kirk’s former home
✅ Special Features: Brick-built heart on packaging, white display base, LEGO baby figure representing giant LEGO Minifigure

來源：LEGO

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