Toy Fair New York 2027

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Feb 20–23, 2027 · New York, NY

Trade Only

Industry badge required. This is a trade show for retailers, buyers and the toy industry. It isn’t open to the public.

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Key dates

  • Jan 23, 2027Non-member Trade Guest fee rises from $199 to $349
  • Jan 31, 2027Last day to cancel Trade Guest / Non-Exhibiting registration for a full refund (in writing to [email protected])
  • Date TBAAttendee registration (online only)
  • Feb 20–23, 2027Toy Fair New York 2027

Registration

How
Industry registration
Trade only: register online in advance and upload business credentials in English (retailers, distributors, sales reps and press are free); consumers and anyone under 18 are not admitted, and there is no on-site registration.
On-site registration
No, buy online
There is no on-site registration at Toy Fair; retailers must register online and have their business credentials (such as wholesale invoices) approved before the show. Badges are then picked up at the Javits Center, and consumers are not admitted.Free for approved retailers, distributors, sales reps and press; Trade Guests (non-member) pay $199 through Jan 22, 2027, then $349. Only major credit cards are accepted for registration.
Trade Guest (non-member), through Jan 22, 2027Inventors, licensing agents, licensors, designers, factory/OEM, consultants, etc.$199
Trade Guest (non-member), from Jan 23, 2027$349
Non-exhibiting vendor/manufacturer (member), after 2 complimentary badgesPer additional badge$500
Non-exhibiting vendor/manufacturer (non-member)Per person; max 2 non-member badges per company$3,900

Prices as posted on the official site on Oct 18, 2026. Fees and tax may be extra.

Official registration page →

Venue

Jacob K. Javits Convention Center
429 11th Avenue, New York, NY 10001

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Sat, Feb 20Saturday10 AM–6 PM
Sun, Feb 21Sunday9 AM–6 PM
Mon, Feb 22Monday9 AM–6 PM
Tue, Feb 23Tuesday9 AM–4 PM

Also announced

Toy Fair New York 2028: Feb 26–29, 2028 · New York, NY · Jacob K. Javits Convention Center

Good to know

Badge pickup
Badges are not mailed; pick up on site at multiple Javits locations listed in the confirmation email. Press badge pick-up (North Concourse): Feb 20-22 8:00-18:00, Feb 23 8:00-16:00.
Accessibility
Manual wheelchairs free (reserve at 212.216.2196).

Quick answers

When is Toy Fair New York 2027?

Toy Fair New York 2027 is Feb 20–23, 2027 at Jacob K. Javits Convention Center in New York, NY.

When do Toy Fair New York 2027 registration go on sale?

The official site has not posted a registration sale date yet.

How do you get Toy Fair New York a badge?

Trade only: register online in advance and upload business credentials in English (retailers, distributors, sales reps and press are free); consumers and anyone under 18 are not admitted, and there is no on-site registration.

Can you register on-site at Toy Fair New York?

There is no on-site registration at Toy Fair; retailers must register online and have their business credentials (such as wholesale invoices) approved before the show. Badges are then picked up at the Javits Center, and consumers are not admitted. Free for approved retailers, distributors, sales reps and press; Trade Guests (non-member) pay $199 through Jan 22, 2027, then $349. Only major credit cards are accepted for registration.

Sources

Checked on the official site on Oct 18, 2026. Organizer: The Toy Association.

Official site →

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