A Bunny with Bad Luck—and Sweet Spring Flavor 🌸🐰
Japan-based designer Yuta Sugawara is back with a new edition of his delightfully grim and adorably tragic art toy: anousagi（あのうさぎ）. This time, the “Sakura Mochi color version” blooms onto the scene, dressed in seasonal pinks and greens reminiscent of the classic Japanese sweet.
This pastel-themed figure will be available via lottery sale, so fans and collectors will want to act fast for their chance to bring this beautifully bruised bunny home!
What is anousagi?
For those new to the series, anousagi is a bunny full of optimism, bravery… and very, very bad luck.
✔ Inspired by the legend of William Tell, anousagi once volunteered to help his village’s archer show off their skills by balancing an apple on his head.
✔ Spoiler: The arrow didn’t hit the apple—it hit him square in the forehead.
✔ The result? A perpetually dazed bunny with a comically embedded arrow… and a cult following.
This wildly absurd and darkly humorous origin story has made anousagi a fan-favorite among designer toy collectors worldwide.
The “Sakura Mochi” Version – Spring Softness Meets Arrow Sharpness 🌸🏹
The new Sakura Mochi version is the 4th official color release for anousagi and features:
✔ A soft cherry blossom pink body with subtle shading
✔ Leafy green accents for that unmistakable sakura mochi vibe
✔ The embedded arrow is recolored to mimic a bamboo skewer, referencing how sakura mochi is traditionally served
✔ Includes an updated magnetized apple in a new hue
✔ Comes with new material for the head wrap and bandage, increasing both quality and texture
At approximately the same adorable scale as previous versions, this edition is all about seasonal sweetness layered with surrealism.
Product Details
Product Name: anousagi（あのうさぎ）“Sakura Mochi Ver.”
Designer: Yuta Sugawara
Brand: RBEN Studio × Kitan Club
Release Type: Lottery Sale (抽選販售)
Material: Mixed media (PVC, fabric, embedded magnets)
Height: Not officially listed, but typically around 10–12 cm (Approximately 4–4.7 inches)
Accessories:
- Bamboo-colored arrow
- Magnetized apple (spring color version)
- Fabric bandage/head wrap
- Original packaging
Price: 3,600 NTD (Approximately $112 USD)
Release Date: May 2025
Official Info: Available via artist’s Instagram and Twitter
Conclusion
The anousagi “Sakura Mochi Ver.” combines deceptively cute design with bittersweet storytelling in a way only Yuta Sugawara can deliver. It’s a figure that captures springtime whimsy… and a skewered forehead.
✔ A must-have for lovers of black humor
✔ A beautiful seasonal centerpiece for soft-colored displays
✔ A conversation starter that’s equal parts adorable and absurd
Whether you’re already a fan of the arrow-struck bunny, or discovering his tragic tale for the first time—this is the most flavorful release yet.
Just don’t try to eat him. 🍡
